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Our approach
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How to become a super problem solver?!

We use insights from practical experience and from scientific theory. We deal with persistent myths on creativity. We share those insights and transform them into methods and techniques.

Below you find our model. And here you find the background of our model.

The model

Interdisciplinary approach

Creativity is researched in many scientific research disciplines. Most research is done in some field of psychology. But also in business or philosophy creativity is a approved topic to research. Results in each theoretical framework can only tell a part of the truth. Only by synthesizing the conclusions from all research fields, we can create a complete overview of creativity: unfolding all dimensions of creativity.

What others say

Henk van der Steen (facilitator@Troje)

The training ‘Creativity & Problem Solving: the real deal’ gave me both a broader and more indepth insight in creativity and problem solving, eventhough I thought I was quite familiar with both concepts. Besides the suprising theoretical support, was the training highly interactive. Willemijn is, as expert and trainer, a pleasant, energetic and sparkling personality. I definitely recommend this training, also when you think you know everything creativity or if want to work on creativity with your team.

Annemarie Boereboom (New Business Developer@Vialis)

The training ‘Creativity & Problem Solving: the real deal’ gave me a lot more insights than I expected beforehand. I was a bit afraid of ‘the usual brainstorm tips’. This training proved me wrong. The connection between theory and practice really provided me with new insights, and with tools for me and my team to make our own creative sessions more valuable. I haven’t seen a training on this topic with this much depth. I recommend this training to professionals that are interested in creativity and the way to innovative solutions!

Nel Mostert (facilitator@MCCIM)

It is about time that somebody builds a solid base of the fragmented and therefore heavily under-used collection of creativity research, knowledge & tools. This base that Willemijn is building, will offer the ‘world of creativity’ a balanced view of what it consists of, how it can be applied and, ultimately, how this knowledge can make our world a better world through offering humankind a view of the wealth of connecting possibilities that creativity offers.

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