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>100 years of research

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Start your journey with the:
‘Creativity Quartet 2020’
Leave your name and e-mail address. We will send you an article on creativity each week for one year.*
*The articles are part of a real quartet. You can get the quartet from 21/3/2020, and you pay with inspiration for us. Either we have a coffee, you send us a book or article, link us to a person, point us to a website, or whatever you think might be valuable for us. We will not use your e-mail address to send you offers. We hate that as well.

Enhance your creativity and become a super problem solver

It is our mission to create the ultimate guide to creativity: How to become a super problem solver?! We make it a priority to maximize your creativity and enable you to maximize creativity in others.

We have an holistic approach, combining practical experience with over 100 years of scientific research on creativity and problem solving. That makes us unique in the field of business creativity.

We will unfold all dimensions of creativity. Your Creativity Journey starts here.

What others say

Henk van der Steen (facilitator@Troje)

The training ‘Creativity & Problem Solving: the real deal’ gave me both a broader and more indepth insight in creativity and problem solving, eventhough I thought I was quite familiar with both concepts. Besides the suprising theoretical support, was the training highly interactive. Willemijn is, as expert and trainer, a pleasant, energetic and sparkling personality. I definitely recommend this training, also when you think you know everything creativity or if want to work on creativity with your team.

Annemarie Boereboom (New Business Developer@Vialis)

The training ‘Creativity & Problem Solving: the real deal’ gave me a lot more insights than I expected beforehand. I was a bit afraid of ‘the usual brainstorm tips’. This training proved me wrong. The connection between theory and practice really provided me with new insights, and with tools for me and my team to make our own creative sessions more valuable. I haven’t seen a training on this topic with this much depth. I recommend this training to professionals that are interested in creativity and the way to innovative solutions!

Nel Mostert (facilitator@MCCIM)

It is about time that somebody builds a solid base of the fragmented and therefore heavily under-used collection of creativity research, knowledge & tools. This base that Willemijn is building, will offer the ‘world of creativity’ a balanced view of what it consists of, how it can be applied and, ultimately, how this knowledge can make our world a better world through offering humankind a view of the wealth of connecting possibilities that creativity offers.

Creativity Quartet 2020

The Creativity Quartet 2020 are 52 playing cards with 52 corresponding articles on Creativity. The Creativity...
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Our approach

We analyze and synthesize theory: what conclusions can we draw and what are the implications for practice?
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We give presentations and trainings around the topic of creativity, problem solving and innovation. We...
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